Satjiv Chahil is an innovator with a reputation for “making things happen”- and doing so faster and at lower cost than one would think possible. By grasping the strategic implications of product technologies and corporate capabilities he effectively aligns impactful tactics to achieve dramatic results consistent with the goals of the corporation.
Mr. Chahil was featured in a cover story in Inc. Magazine’s “Marketing Computers” special edition in December 1996, for his singular achievements in “keeping the Apple brand alive during its darkest days.” He did this by globally aligning Apple’s brand with BMW, Tom Cruise, Independence Day, Disney and the Grammy's. Not only did he add new vigor and excitement to Apple’s marketing during turbulent times, but he has had similar achievements throughout his career.
In 1992, for example, Satjiv was challenged with bringing Apple technologies to the forefront of the rapidly emerging convergence of computing, communications, and content. In a period of just three months he conceived and executed a global “Convergence Summit” at Mt. Fuji in Japan, drawing CEO’s from around the globe, and providing a dazzling display of Apple’s leadership in the convergence domain.
Most recently, Satjiv has served on Apple’s Executive Management Committee, responsible for Worldwide Marketing & Corporate Communications, and he was also General Manager of Apple’s Entertainment and New Media Division. Previously, Satjiv headed up both Apple’s European and Pacific marketing organizations. Under his leadership, Apple became a world leader in multimedia, with particularly strong ties to the creative communities in the publishing, advertising, film, and music industries.
As a founding management member of Apple’s Pacific Division, Satjiv established Apple as the standard of innovation in Japanese industry; the first American computer company to gain a significant presence and become the most preferred brand in Japan. Under his guidance, Apple Pacific became the company’s fastest growing and most profitable division.
Prior to joining Apple, Satjiv served at Xerox as a Strategic Business Unit General Manager for multilingual workstation products, as well as in other pioneering roles that involved setting up alternate channels of sales and distribution, and developing the business practice of competitive benchmarking. Earlier, he held planning and control, and marketing management positions in the Data Processing Division at IBM.
He holds degrees from the American (Thunderbird) Graduate School of International Management, Punjab University, the University of Cambridge (UK/India); and has been a featured speaker at global technology conferences, as well as at Harvard, Stanford, and The Sorbonne.
