In The Press

FORTUNE MAGAZINE February, 1996

“Satjiv Chahil, a marketing whiz, is masterminding an approach to marketing and operations that will focus Apple on its strongest and most profitable markets.”

TIME MAGAZINE July, 1996

“Its part of an internal plan called Operation Rainbow, intended to rejuvenate the company’s image by associated it -- in TV ads, print spots and Websites-- with hot properties like Mission impossible and BMW’s new sports coupe, the Z3 roadster.”

BUSINESSWEEK MAGAZINE April, 1996

[Apple’s Pippin player’s] “real value may be in proving that Apple can be lean, mean, and entrepreneurial once more. ‘It’s a business model of the future’ says Apple Senior Vice President Satjiv S. Chahil.”

satjiv@chahil.com


	RED HERRING MAGAZINE May, 1997


	“[Chahil’s] campaigns were so seductive that audiences momentarily forgot that Microsoft was moving on Apple like a bouncer in a bar fight.”


	FRANKFURTER ALLGEMEINE February, 1996


	“At the media policy congress this week in Bonn, it was Satjiv S. Chahil who was offering trinkets and sending the public of the Old World on Alice’s trip into Wonderland. From a laptop, he conjured up images on the multimedia screen that showed what computer software is already capable of doing - bringing together computers, televisions and other media applications.”


	ADWEEK March 18, 1996


	“Chahil is credited with developing some of the most creative marketing programs at the company...(he) has also been the chief architect of Apple’s new media and entertainment -related initiatives.”


	WIRED, Japan March, 1995


	“The history of Apple Computer is a history of visionaries. Every time a seminal turning point is reached, a visionary appears each having fierce individuality and proclaiming to possess the vision that will become the industry standard. Wired believes that Mr. Chahil is the next in this line of visionaries.”


		MARKETING COMPUTERS, USA December, 1996

	“Inside Apple, Satjiv Chahil is revered as both a true believer and a master marketeer.... Colleagues and clone makers alike credit Chahil as the one who kept the Apple name alive -- using a series of high-profile movie tie-ins -- during the darkest days of the summer of 1996.”


		PARIS MATCH, France February, 1994

	“Chahil, the driver of the multimedia revolution, is a man of contrast: somewhere between SuperMario and Leonardo da Vinci. Chahil derives his inspiration from the latter.”


		ASAHI PASCON, Japan December, 1996

	“If you’re a Mac user in Japan, you’ll know this man.”


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