Most technology companies continually strive for technology innovation, however when it comes to marketing they stick to the traditional. While larger organizations can match competitive expenditures and gradually increase market share, new players need spectacular technological breakthroughs and/or innovative marketing to rise above the crowd and make new markets happen.

Mr Chahil's maximum impact checklist includes:
     • news media amplification
     • step ahead positioning
     • multiplier effects
     • creative media mix
     • innovative leveraging
     • global consistency

In order to reach large consumer audiences, Chahil believes in effectively leveraging three of the most powerful influencers of lifestyle trends:
      -sports
      -music
      -movies
Chahil's extensive relationships with the creative community and media giants around the world provide a great resource for creating innovative cross-marketing programs.

Below are examples of some of these implementations.

JLPGA: Japan's Ladies Tournament sponsorship ­ a multimedia showcase

satjiv@chahil.com

This event and similar activities resulted in Apple Macintosh becoming the most preferred PC brand in Japan.

Woodstock ‘94: The world's first Interactive News Event

Woodstock and other music industry programs resulted in Apple having the dominant market share in the music industry.

The Grammy’s 1996: The world’s first major multimedia webcast

Apple became the No. 1 PC used for Web authoring

BMW on the Web: The World's first cross-industry TV ad promoting Internet as an Advertising medium

A company first: a completely integrated advertising campaign using TV, Print, Radio, Web + Retail Channels

Mission Impossible:/Tom Cruise: Set a new Industry trend in movie tie-ins

A highly leveraged, globally implemented campaign widely publicized by news media around the world. The campaign resulted in a complete sellout of all PowerBooks.

Independence Day: Capitalized on the blockbuster of the year

A clever product placement depicted a Macintosh being used to save the world from aliens. Another global campaign, this tie-in additionally provided a theme for many Apple events around the world, and instilled a sense of company pride during some of Apple’s darkest days.

Apple.Com: Set an industry benchmark for corporate websites

The revamped Apple.com website’s logical structure enabled its emergence as a proactive marketing tool and commerce site. Voted top site on Web 100.